The Royal Library of Belgium (KBR) gathered together all the prints made by Pieter Bruegel the Elder in the ‘The World of Bruegel in Black and White’ exhibition. 

“Combining visual and audio aspects enhanced the visitor experience and engaged visitors with the story from the very beginning.” 

Challenge

  • Visitor accessibility to various layers of content
  • An accessible and entertaining tour for children
  • Provides content in 5 languages
  • A user-friendly Audio Guide
  • A tool that offers content control

Solution

  • Integration of the audio guide with audiovisual tools
  • A separate children's audio tour
  • Audio Tour in 5 languages
  • Self-service desk, easy for staff to hand out
  • Easy technology for visitor & staff

Results

  • 90% of the number of scans were fully listened to
  • 2 audio tour routes, one for adults & one for kids
  • 60 - 80 minutes spent by the average visitor
  • 200 Podcatchers in use
  • Data collection to analyse results

Read the story

First and foremost, the exhibition focused (literally) on Pieter Bruegel, his life, drawings and the recurring themes in Bruegel’s oeuvre. It also explained how the drawings were turned into prints using the copper engraving technique, and the role of publisher Hiëronymus Cock and his wife in publishing Bruegel’s prints and their worldwide distribution.  The multifaceted content with several angles of approach demanded a well-thought-out audience strategy. Guide ID’s Podcatcher took a key role in this.   

Photo by BAILLEUL ONTWERPBUREAU

At the start of the project, the project workers asked themselves the following questions.

  • How do we make the various layers of content accessible to the public?
  • How do we also make the exhibition accessible for children?
  • How do we provide content in five languages in a manageable way?
  • Which tool is user-friendly and offers plenty of freedom?

The exhibition was developed in partnership with KBR staff and various partners including interior designers (Bailleul Ontwerpbureau), multimedia developers (Create) and Guide ID.

Solution

In order to be able to offer content in five languages, KBR opted for the Podcatcher. The Podcatcher was integrated into the route and scenography of the exhibition. The museum set out two audio routes, one for adults and one for children, marked out by separate iDentifiers.

Photo by BAILLEUL ONTWERPBUREAU

Thanks to the flexibility of the Podcatcher, new ideas around integrating the Podcatcher with other audiovisual tools also arose while developing the exhibition. Such as the ‘light show’ that welcomes you to the exhibition. 

The audio featured a range of different characters, whose portraits were lit up on the wall. This created a seamless integration of the Podcatcher with the audiovisual tool. Combining visual and audio aspects enhanced the visitor experience and engaged visitors with the story from the very beginning. 

Results

The KBR is using 200 Podcatchers. The visitors pick up the Podcatcher at the start of the exhibition. If required, a member of staff helps them along by providing information. Visitors are very happy with the Podcatcher and praise its user-friendliness and the quality of the audio tour.

Thanks to Guide ID’s convenient dashboard, which enables staff to consult the analytics, the KBR can easily assess the use of the Podcatcher.

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21 of the 43 stops were listened to all the way through in over 90% of the tracks played
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200 Podcatchers in use with 43 stops. Visitors listened to 18 stops on average
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Over the course of the exhibition 17,793 Podcatchers were lent out

User-friendly for staff & visitors

The exhibition had 20 stops for adults & 23 stops exclusive for children.

60
Visitors spent between 60 and 80 minutes at the exhibition on average

Most listened languages: French & Dutch

7,967 French audio vs 7,282 Dutch audio reproductions. English chosen 2,778 times.

The exhibition and Podcatcher were created in association with: